Ahead of the UEFA Women’s Euro 2025 tournament, Aldi is set to reimburse unlucky fans who miss an England goal while shopping.
The supermarket chain is encouraging shoppers to support the women’s home nations teams and enjoy the games.
Those who miss a Lioness or Dragon scoring for England or Wales while paying for their Aldi shop, could get up to £100 back in Aldi vouchers throughout the tournament.
Rebecca Heley, communications director at Aldi UK, said: “We’re backing the Lionesses and the Dragons all the way this summer, and we want to make sure our shoppers enjoy the games too.
“We’re giving Aldi shoppers another reason to cheer when one of our home nations scores this summer.”
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Shoppers who happen to be checking out when England hits the back of the net in any match during the UEFA Women’s Euro 2025 tournament can send a picture of their receipt to MissedAGoal@aldi.co.uk.
Aldi will reimburse the value of the shop up to £100 in Aldi vouchers, but the time shown on the receipt needs to match the minute that a Lioness scores a goal for England.
Customers can check all the England and Wales women’s goal times and other on the Aldi website.