The Magpies say the decision to change their iconic badge has not been taken lightly, and insist: “This isn’t about walking away from our past, it’s about carrying it forward with pride”.
Newcastle have taken on board feedback from initial conversations and say updates to the crest will be “minimal”.
Season ticket holders and members are now being asked to take part in an independently ran survey. A consultation workshop will also take place this month and the wider fanbase will be given a choice of options to choose from during the second stage of consultation.
RECOMMENDED READING:
Explaining the thinking behind the decision, Newcastle said in a statement: “As our club grows on the global stage, the symbol that represents us needs to be able to keep pace.
“It needs to show up clearly and confidently across everything – from kits to screens to merchandise.
“So, we’ve been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow? It’s time to update our crest.
“This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times.
“But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently.
“As football and the world changes, so too must the symbol that unites us. That’s why we’re coming to you
“This isn’t about walking away from our past. It’s about carrying it forward with pride.
The crest is part of our story. It’s on our shirts and inked in our skin. It deserves thoughtful evolution – shaped by the voices of the people who love it.”
The statement continues: “Tell us what matters most
“Based on what we’ve heard, updates to the current club crest should be minimal and therefore ‘Refine & Revive’ is our recommended approach.
“We’ve spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? What needs to be updated? And how can we embrace our history – not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead?”
The survey link will be emailed directly to season ticket holders and members, with the cut-off for responses set at 5pm next Friday, May 16.
The consultation workshop for season ticket holders and members will be held next Wednesday, May 14, both in person at St James’ Park and online.
The club say the workshop will give them the chance to provide more detail and why they’re making the change and to give fans chance to share their thoughts.
A link to register interest in the workshop will be emailed to season ticket holders and members.
The options which will then be shown to the wider fanbase will come at a later stage, with dates set to be confirmed in the future.
