It’s the time-intensive ritual that’s become the only way to get tickets to see the world’s biggest artists.
But online queuing can come with an unexpected cost. New research has revealed that British music fans spend up to a collective total of 56 million hours a year, equivalent to 6,400 years simply waiting in queues, according to the survey by Jack Daniel’s & Coca-Cola.
Alarmingly, 21% admit to regularly missing out on tickets despite their best efforts, while 27% have woken up before 6am to get in line.
And it doesn’t stop there, 32% have travelled more than 150 miles to attend a concert and 14% admit paying more than £200 for a single ticket.
Ioanna Topali, marketing director alcohol ready to drink at Coca-Cola said: “The findings from our research confirm what we’ve always known: the passion of music fans is unrivalled.
“Seeing the incredible lengths people go to – from saving for months to the intricately crafted strategies with friends – is a testament to the nation’s deep love for live music.”
Top techniques to get tickets include using multiple devices (25%) to boost the chance of getting to the front of the queue while half form “Wolf Packs” of friends who work together.
People also use specific social media groups for tips (18%) and official fan clubs for coveted presale access (20%).
Mum and dad, of course, aren’t immune, as 22% of parents surveyed admitted to spending hours queuing online specifically to secure tickets for their children.
To help give fans access to gigs Jack Daniel’s & Coca-Cola, are launching Live From, a campaign offering lucky fans a queue-free path to live music.
By looking for promotional Jack Daniel’s & Coca-Cola cans nationwide, scanning the QR code and entering, music lovers can win live music experiences, including some of the most highly sought-after Wembley Stadium tickets, without the usual stress.
Topali added: “Jack Daniel’s and Coca-Cola have deep roots in music culture, and we believe that this dedication deserves to be celebrated. That’s why our ‘Live From’ campaign rewards the passion of live music fans, giving them a chance to skip the queue and get straight to the music they love.”
To learn more about Jack Daniel’s and Coca-Cola Live From, and be in with a chance of winning live music tickets, simply scan QR codes on cans from now until June 29.
